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Amazing Business Radio: Matthew Sweezey

Marketing and the Customer Experience

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Amazing Business Radio Featuring Mathew Sweezey

How to Craft Your Marketing and Experience for Today’s Customer

Shep Hyken interviews Mathew Sweezey. They discuss his new book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, in addition to strategies for contextualizing marketing and how it affects the customer experience.

Keywords

Marketing, Customer, Service